The year 2050 is a key moment in time – the world’s population will be a projected 10 billion. Food production needs are expected to rise by 60-70% and changing agronomic conditions will put pressure on agricultural yields.
Journey 2050 is a FREE agriculture education program that challenges participants to answer the question “How will we sustainably feed 9 billion people by the year 2050?”
Are you up for the challenge? Journey 2050 can be completed in 6 hours or pick and choose the topics you want to learn about! Real-farm families will guide you through your journey.
Remember, every decision you make impacts our world’s sustainability – learn to balance social, economic and environmental factors at a local and global scale.
This program is offered as a field trip in Calgary, Alberta as well as an online experience.
It is imperative that everyone understands how our present-day decisions impact our future lives and to showcase the importance of agriculture. There are thousands of opportunities, a constant stream of new innovations and a network of people who will help us feed the world by 2050.
Even the biggest journey starts with a single step forward. Our journey starts now.
Nutrien & Nutrien Ag Solutions
Nutrien / Nutrien Ag Solutions, is committed to educating the next generation about sustainable agriculture. By partnering with others, we support education programs that reach children around the world.
We believe that youth education programs should be based on science, align with curriculum and teach sustainable practices that result in long-term positive change.
We hope you enjoy the Journey 2050 program and look forward to hearing your thoughts.
Company Profile – Nutrien:
Nutrien is the world’s largest provider of crop inputs and services, playing a critical role in helping growers increase food production in a sustainable manner. We operate with a long-term view and are committed to working with our stakeholders as we address our economic, environmental and social priorities. With nearly 20,000 employees around the world, we are feeding the future.
Agriculture in the Classroom Canada
Agriculture in the Classroom Canada (AITC-C) is a Canadian, non‐profit organization poised to harness and foster the energy, intelligence, skills and passion that exists in Canadian students. The agriculture and food sector recognizes that educated, inspired youth are key to developing the work force we need, and the public trust required, to be competitive in the global market. AITC‐C provides accurate, balanced and current, curriculum linked teaching tools and resources on agriculture.
Nine provinces are currently at the table including British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador. These member organizations are committed to a collective, cross Canadian effort and all have increased their teacher and student reach and effectiveness by being involved in the national organization.
AITC-C’s overall goal is to foster a greater understanding and appreciation of agriculture that will enhance interest in the sector’s capacity to be more productive, innovative and stronger. As evidenced by the combined reach of a million students and teachers across Canada, AITC-C member organizations have a substantial impact and influence on the attitudes of youth. Students and teachers involved with AITC-C programs and resources, have expanded the reach of agricultural education by sharing new knowledge with friends and families, and in the communities where they live.
Ag for Life
Ag for Life is a not for profit organization dedicated to building a greater understanding and appreciation of agriculture and its fundamental connection to life.
It is their mission to help Albertans understand the incredible depth and opportunity that agriculture affords. Bringing together some of Alberta’s strongest corporations from various sectors including agri-services, energy, financial, not for profit along with farmers, ranchers and community leaders, Ag for Life is dedicated to delivering educational programming that will serve to improve rural and farm safety and build a genuine understanding and appreciation of the importance agriculture has on lives.
Through close collaboration with not for profits, community leaders and government, Ag for Life develops, expands and offers hands-on educational programming to children, youth and adults with the goal of closing the knowledge gap between rural and urban populations, strengthening the agriculture sector so that it is sustainable over the long term, greatly reducing the number of farm fatalities and injuries and elevating the fundamental importance of having a strong and sustainable food producing community.
The Alberta Canola Producers Commission (ACPC), founded in 1989, was the province’s first refundable checkoff producer organizations. The mandate of the Commission, reflected in its mission statement, is to increase the long term profitability of Alberta canola growers through research, promotional activities, consumer and producer education programs, and policy development. The Commission in no way regulates or is involved with the production, buying or selling of canola.
One dietary message for consumers has not changed in a decade: eat less fat. This advice aims to help millions of North Americans reduce their risk of overweight, obesity and diabetes. In recent years, a new message about fat has emerged – the type of fat in the diet is also important. Canola oil is the best blend of fats for good health.
The machines that power the Canadian economy – heavy equipment, long haul trucks, farm machinery, municipal fleets, generators – are powered by diesel fuel. Canola biodiesel is better for the environment than diesel. In almost every instance, biodiesel is the best alternative to help reduce greenhouse gas emissions and clean the air.
Vehicles currently burning diesel can easily make the switch to biodiesel today with no modification. This is about taking what we’re already doing and finding alternatives that are good for the environment, good for farmers and good for Canadians.
Canola meal is one of the most widely used protein sources in animal feeds. It has an excellent amino acid profile and it’s rich in vitamins and essential minerals. It is palatable and non-toxic.
A process has been patented to create a 90% protein isolate that has excellent nutritional and functional characteristics for human consumption. Canola meal is also a high-quality organic fertilizer.
The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned 10-day Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We’re Greatest Together; we are a volunteer-supported, not-for-profit community organization that preserves and promotes western heritage and values. All revenue is reinvested into Calgary Stampede programs and facilities.
One of the largest projects in the Stampede’s history, the Nutrien Western Event Centre is an ultra-modern showcase for western events, exhibition and sustainable agriculture education, unique in Western Canada. Designed to form a lasting connection between urban and rural communities, it hosts an engaging, globally-focused educational program called Journey 2050, and it plays a central role in making the Calgary Stampede a world-class, year-round gathering place.
Opened in June of 2014, the Nutrien Western Event Centre is the new home for western events on Stampede Park, hosting national and international competitions, trade shows and exhibitions. The facility features a 250’x125′ ft. show floor in an arena that seats 2,500 guests plus VIP suites. An adjacent 20,000 sq. ft. multipurpose hall provides options as a show-ring or warm-up arena, stalling, tradeshows or concurrent events, and the building’s magnificent rotunda doubles as a grand entranceway and weekday classroom for the Journey 2050 program.
National Agriculture in the Classroom
National Agriculture in the Classroom is a non-profit organization based in Gainesville, Florida made up of Agriculture in the Classroom programs in 48 states and six territories.
Its mission is to educate teachers and students in kindergarten through 12th grade about the importance of agriculture by incorporating agricultural concepts into reading, writing, math, science and social studies classroom instruction.
It reaches more than 160,000 teachers and 5 million students each year with its materials, programs and teacher workshops. NAITC partners with organizations like Nutrien, Inc. on programs such as Journey 2050 to leverage its resources to reach more teachers and students.
National Association of Agricultural Educators
THANK YOU to the National Association of Agricultural Educators for helping spread the word about Journey 2050!
NAAE is a federation of state agricultural educators associations with more than 7,800 members. Their members are involved in school-based agricultural education at any level, from middle school through post-secondary, and state and national agricultural education leaders.
They advocate for agricultural education, provide professional development for agricultural educators, and work to recruit and retain agricultural educators in the profession. They offer a variety of programs and services to support this three-pronged mission.
National FFA Organization
The National FFA Organization is a national youth organization of 649,355 student members as part of 7,859 local FFA chapters in all 50 states, Puerto Rico and the U.S. Virgin Islands. The organization is supported by 225,891 alumni members in 1,934 local FFA Alumni chapters throughout the U.S. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education. The National FFA Organization operates under a federal charter granted by the 81st United States Congress and it is an integral part of public instruction in agriculture. The U.S. Department of Education provides leadership and helps set direction for FFA as a service to state and local agricultural education programs.
Nutrients for Life Foundation
The Nutrients for Life Foundation aims to educate about the importance of responsible fertilizer use in growing healthy crops, increasing food production and feeding a growing population.
As a global organization, Nutrients for Life consists of members and collaborative partners that develop and distribute science-based materials to improve plant nutrient literacy, soil health knowledge and promotes fertilizer’s role in sustaining a growing population. All resources developed by Nutrients for Life are science-based and supported by agronomists, including those at the International Plant Nutrition Institute. The supplemental educational materials are based on the Foundation’s curriculum, Nourishing the Planet in the 21st Century, which has been reviewed by the Smithsonian Institution, the world’s largest museum complex and research organization.
Nutrients for Life is proud of their latest resource for high school teachers entitled Feeding the World; Protecting the Environment. Developed for use in advanced environmental science courses, students learn about essential plant nutrients, study the fertilizer-manufacturing processes, and examine the 4R Nutrient Stewardship framework. Additionally, students consider various federal regulations, such as the Clean Water Act, in relation to fertilizer-manufacturing. The spectrum of content, from production to stewardship on the farm, allows educators to share fertilizer’s impact in feeding the world.
The Journey 2050 program is a seamless partnership for Nutrients for Life and their mission.
The Royal Agricultural Winter Fair takes place every November in the City of Toronto. The Royal is the largest combined indoor agricultural fair and international equestrian competition in the world. It is where Canadian and international breeders, growers and exhibitors are declared champions and where hundreds of thousands of attendees come to learn, compete, shop and have a great time with friends and family.
Thank You AdFarm for helping spread the word about Journey 2050 and Farmers 2050!
AdFarm is a full-service communications agency with award-winning expertise in agriculture and food PR and social media. Celebrating more than 30 years of business, AdFarm has built trusted relations with agriculture associations, media, key influencers and thought leaders; providing in-house strategic public relations counsel, creative, branding, and full suite digital services.
To learn more about AdFarm, please visit www.adfarmonline.com