J2_Welcome_LogoBlue Rise of Ugly Food

Do looks really matter?

You can’t make a silk purse out of a sow’s ear, but sometimes looks really don’t matter. Take misshapen and imperfect fruits and veggies, for instance. Until now, they’ve been chopped and whirred into soup or sometimes straight into compost instead of hitting store shelves.That’s despite the fact that much of this “too ugly” produce has nothing wrong with it beyond appearance.

Video published on June 2, 2014

Source: Dimitri Guerassimov